7 Steps to Determine Whether a Customer Request is Actionable
While customer feedback is the gold standard of insight for product managers, not every customer request is actionable. Today we’ll...
How Product Managers Should Deal with Different Stakeholder Types
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with...
4 Mistakes Your Company Might Be Making with Your Product Culture
If we asked you right now to describe your organization’s product culture, what would you say? Don’t be too hard on yourself here. Almost...
5 Hacks for Better Product Roadmap Presentations
As product managers, the product roadmap is at the core of everything we do. It is a living document that sheds light on what’s happening...
How to Price Saas Products
For many new products, price is a decision made shortly before launch. But pricing a software-as-a-service (SaaS) product presents unique...
8 SaaS Product Marketing Tips | Upgrade and Upsell Strategy
I think it would be hard to overemphasize the importance of upgrade and upsell strategy in SaaS product marketing. In an industry where...
Call To Action : 16 règles à suivre pour un formulaire d'engagement
Quand on parle CTA (Call To Action) ou engagement, le formulaire reste le point de transition obligé. Voici 16 règles à suivre pour bâtir...
