Hubspot ou la preuve de la force du modèle produit Saas
Hubspot à qui on doit le concept d'Inbound Marketing, a fait évoluer son modèle de croissance dès 2014. Les résultats 2018 ont...
Les 11 secrets du Produit Saas qui se vend tout seul !
Le miracle d'un produit Saas est sa capacité à toucher des marchés à priori sans limites et donc de se vendre tout seul. Pour exploiter...
Market Research is Product Management
Saas Product Management Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to...
4 Mistakes Your Company Might Be Making with Your Product Culture
If we asked you right now to describe your organization’s product culture, what would you say? Don’t be too hard on yourself here. Almost...
8 SaaS Product Marketing Tips | Upgrade and Upsell Strategy
I think it would be hard to overemphasize the importance of upgrade and upsell strategy in SaaS product marketing. In an industry where...
Delivering Differentiated Customer Value
Football teams succeed when they call the right play and all 11 players execute their role to the best of their ability. Even if a team...
Savoir rédiger une proposition de valeur
La principale explication de l'échec d'une startup est l'absence de besoin du marché. Mais ces startups avaient-elles à la fois compris...
Comment calculer son TAM - "Total Marché Adressable"
Si vous demandez à un VC quel critère il étudiera en priorité pour son évaluation, il vous répondra le "TAM" ou "Total Marché...
6 Steps to Establish Product-Market Fit
The CEO of Quirky—a platform that allows users to vote on inventions to crowdsource—stepped down last year because his company burned...
Exploring Breakaway Leadership
In his 2011 book, Escape Velocity, Geoffrey Moore takes on the major strategy issue faced by most successful organizations with a bit of...
A Strategic Product Plan in 5 Steps
An effective product plan is designed to ensure that a new product delivers business value to a specific set of customers and meets...
Les 12 questions posées par un Startuper
- Notre marché est il assez grand ? - Le plan va t'il marcher ? - Est on en contact avec nos clients ? - Dois je faire comme mes...
