How Product Managers Should Deal with Different Stakeholder Types
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with...
4 Things Enterprise and Startup Companies Can Learn from Each Other
You might be all in with the startup mentality, thinking every company should be as lean, nimble and scrappy as the young companies that...
Difficult Customer Conversations
No one sets out to create an angry customer, but there’s a good chance it will happen. Mismatched expectations are at the root of...
5 Things to Look for to Make E-commerce Startups Work
There are over 400 startups trying to be the next Warby Parker, but history shows that 90%+ of e-commerce companies will fail. What...
SaaS Employee Productivity and Profit Drive Company Value
Employee productivity is an oft overlooked performance benchmark in fast growth tech companies. It is easy to calculate – divide revenue...
Savoir rédiger une proposition de valeur
La principale explication de l'échec d'une startup est l'absence de besoin du marché. Mais ces startups avaient-elles à la fois compris...
Top 5 Tips for a Competition-Minded Roadmap
Imagine this scenario: You’re responsible for the vision and execution of product development at your company. You’ve presented your...
Comment calculer son TAM - "Total Marché Adressable"
Si vous demandez à un VC quel critère il étudiera en priorité pour son évaluation, il vous répondra le "TAM" ou "Total Marché...
Competitive Intelligence Gathering Through Win/Loss
Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather...
Cas ‘Jobs to be Done’ en Saas Marketing- Upscope
Voici un cas très intéressant de Pricing Saas B2B par Upscope.
30 Pitch decks des légendes du Saas
Linkedin, Youtube, Facebook, Airbnb...ils sont tous là ! Les pitch decks en Seed, Série A ou B, voilà de quoi inspirer. Commentaires : -...
